{"id":855,"date":"2022-09-28T07:02:21","date_gmt":"2022-09-28T04:02:21","guid":{"rendered":"https:\/\/www.sporgenc.com\/?p=855"},"modified":"2022-09-28T07:02:21","modified_gmt":"2022-09-28T04:02:21","slug":"anadolu-hayat-emeklilikin-2022-hedefi-sektordeki-yenilikleri-dijitallesme-ile-bulusturarak-buyumeye-devam-etmek","status":"publish","type":"post","link":"https:\/\/www.sporgenc.com\/anadolu-hayat-emeklilikin-2022-hedefi-sektordeki-yenilikleri-dijitallesme-ile-bulusturarak-buyumeye-devam-etmek\/","title":{"rendered":"Anadolu Hayat Emeklilik\u2019in 2022 Hedefi Sekt\u00f6rdeki Yenilikleri Dijitalle\u015fme \u0130le Bulu\u015fturarak B\u00fcy\u00fcmeye Devam Etmek"},"content":{"rendered":"<p><strong><span>Y\u0131lmaz Ert\u00fcrk: \u201cSekt\u00f6rdeki yeni a\u00e7\u0131l\u0131mlara dijital s\u00fcre\u00e7lerimizle s\u00fcratle adapte olarak istikrarl\u0131 b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrmeye odakland\u0131k\u201d<\/span><\/strong><\/p>\n<p><strong><span>Bireysel emeklilik i\u015ftirak\u00e7i say\u0131s\u0131nda dal ortalamas\u0131n\u0131n \u00fczerinde bir performansla b\u00fcy\u00fcyen Anadolu Hayat Emeklilik\u2019in etkin b\u00fcy\u00fckl\u00fc\u011f\u00fc ge\u00e7en y\u0131l\u0131n t\u0131pk\u0131 periyoduna nazaran 43\u2019l\u00fck bir geli\u015fim g\u00f6stererek 51,5 milyar TL,<\/span><\/strong><strong><span>piyasa pahas\u0131 ise yakla\u015f\u0131k 40\u2019l\u0131k art\u0131\u015fla 5,2 milyar TL d\u00fczeyine ula\u015ft\u0131. \u015eirketin 2021 y\u0131l\u0131 finansal sonu\u00e7lar\u0131yla ilgili k\u0131ymetlendirme yapan Anadolu Hayat Emeklilik Genel M\u00fcd\u00fcr\u00fc Y\u0131lmaz Ert\u00fcrk, s\u00fcrd\u00fcr\u00fclebilir gelece\u011fe odakland\u0131klar\u0131n\u0131 belirtti. Ert\u00fcrk: \u201cYapay zek\u00e2 ve robotik s\u00fcre\u00e7 otomasyonlar\u0131 ile desteklenen ve daima &#8211; de\u011fi\u015fim g\u00f6steren, farkl\u0131 i\u015f yap\u0131\u015f formlar\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 yeni bir devirdeyiz. 2022 y\u0131l\u0131 i\u00e7in belirlemi\u015f oldu\u011fumuz sat\u0131\u015f maksatlar\u0131n\u0131 ger\u00e7ekle\u015ftirirken, g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme stratejimiz do\u011frultusunda, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcm\u00fcz\u00fc h\u0131zland\u0131rarak sat\u0131\u015f ve self servis hizmetlerimizi daha da geli\u015ftirmeye, m\u00fc\u015fteri tecr\u00fcbesini m\u00fckemmelle\u015ftirmeye, kurumsal geli\u015fime ve s\u00fcrd\u00fcr\u00fclebilirli\u011fe y\u00f6nelik \u00e7al\u0131\u015fmalara odaklanmaya devam edece\u011fiz\u201d dedi.<\/span><\/strong><\/p>\n<p><span>Anadolu Hayat Emeklilik, 2021 y\u0131l\u0131n\u0131 ki\u015fisel emeklilik i\u015ftirak\u00e7i say\u0131s\u0131nda dal ortalamas\u0131n\u0131n \u00fczerinde bir b\u00fcy\u00fcme ile tamamlad\u0131. De\u011fi\u015fen \u015fartlara ve yaratt\u0131\u011f\u0131 aksiliklere kar\u015f\u0131n ge\u00e7ti\u011fimiz y\u0131l ba\u015far\u0131l\u0131 bir performans sergilediklerini belirten <strong>Anadolu Hayat Emeklilik Genel M\u00fcd\u00fcr\u00fc Y\u0131lmaz Ert\u00fcrk<\/strong>: \u201cPandemi, 2021 y\u0131l\u0131nda da g\u00fcndemimizde olmaya devam etti. Tesirleri, s\u0131hhat ve iktisadi alanda \u00e7ok de\u011ferli boyutlara ula\u015fm\u0131\u015f olmakla birlikte, b\u00f6l\u00fcm stratejilerinden i\u015f modellerine kadar geni\u015f bir yelpazede kal\u0131c\u0131 de\u011fi\u015fimler meydana getirdi. Pandeminin yaratt\u0131\u011f\u0131 belirsizliklerin g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131 etkilemeye devam etti\u011fi 2021 y\u0131l\u0131nda da ferd\u00ee emeklilik ve hayat sigortas\u0131 b\u00f6l\u00fcmlerinde b\u00fcy\u00fcme devam etti. Ki\u015fisel emeklilik i\u015ftirak\u00e7i say\u0131s\u0131nda kesim ortalamas\u0131n\u0131n \u00fczerinde bir performansla b\u00fcy\u00fcme kaydeden \u015firketimiz, bir evvelki y\u0131la nazaran faal b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc de k\u0131ymetli \u00f6l\u00e7\u00fcde art\u0131rd\u0131. Etkin b\u00fcy\u00fckl\u00fc\u011f\u00fcm\u00fcz 43 oran\u0131nda artarak 51,5 milyar TL d\u00fczeyine ula\u015f\u0131rken, \u00f6z kaynaklar\u0131m\u0131z da 1,8 milyar TL d\u00fczeyini a\u015ft\u0131. \u0130stekli ki\u015fisel emeklilik ve otomatik i\u015ftirak toplam\u0131ndan olu\u015fan Ki\u015fisel Emeklilik Sistemi (BES) fon b\u00fcy\u00fckl\u00fc\u011f\u00fcm\u00fcz y\u0131l ba\u015f\u0131na nazaran 42 oran\u0131nda b\u00fcy\u00fcd\u00fc. Hayat sigortalar\u0131nda ise, bilhassa birikimli hayat sigortas\u0131 prim \u00fcretiminde ge\u00e7en y\u0131la nazaran 49 oran\u0131nda art\u0131\u015f elde ettik. Halka a\u00e7\u0131k birinci hayat sigortas\u0131 ve ki\u015fisel emeklilik \u015firketi olarak piyasa k\u0131ymetimiz, 2021 y\u0131l sonu prestijiyle yakla\u015f\u0131k 40\u2019l\u0131k art\u0131\u015fla 5,2 milyar TL d\u00fczeyine ula\u015ft\u0131\u201d diye konu\u015ftu. <\/span><\/p>\n<p><span>2021 y\u0131l\u0131nda m\u00fc\u015fteri say\u0131lar\u0131n\u0131n 620 bin ki\u015fi daha artarak 4 milyonu a\u015ft\u0131\u011f\u0131n\u0131 s\u00f6z eden <strong>Ert\u00fcrk<\/strong>, \u201cHaziran 2021 prestijiyle hayata ge\u00e7en 18 ya\u015f alt\u0131n\u0131n BES\u2019e dahil edilmesi d\u00fczenlemesi sonras\u0131nda olu\u015fan yeni pazar\u0131n \u00f6nderi olduk. Emeklilik Nezaret Merkezi taraf\u0131ndan yay\u0131mlanan 28 Ocak tarihli akt\u00fcel bilgilere nazaran, 18 ya\u015f alt\u0131ndaki i\u015ftirak\u00e7i say\u0131s\u0131 205 bin d\u00fczeyine, devlet katk\u0131s\u0131 dahil fon b\u00fcy\u00fckl\u00fc\u011f\u00fc de 421 milyon TL\u2019ye ula\u015ft\u0131. 18 ya\u015f alt\u0131ndaki i\u015ftirak\u00e7ilerin ya\u015f da\u011f\u0131l\u0131m\u0131na bakt\u0131\u011f\u0131m\u0131zda, en fazla hisseye 0-7 ya\u015f aral\u0131\u011f\u0131ndaki \u00e7ocuklar\u0131n sahip oldu\u011funu g\u00f6r\u00fcyoruz. 7 ya\u015f ve alt\u0131ndaki \u00e7ocuklar\u0131n toplam i\u00e7erisinde sahip oldu\u011fu hisse 54 d\u00fczeyinde. \u0130\u015ftirak\u00e7iler ortas\u0131nda en kalabal\u0131k k\u00fcmesi 14 bin 300\u2019e yakla\u015fan say\u0131s\u0131 ile 2 ya\u015f\u0131ndakiler olu\u015fturuyor\u201d dedi. <\/span><\/p>\n<p><strong><span>Ert\u00fcrk<\/span><\/strong><span>, 2022 y\u0131l\u0131n\u0131n ba\u015f\u0131nda kanunla\u015fan devlet katk\u0131s\u0131n\u0131n 25\u2019ten 30\u2019a \u00e7\u0131kar\u0131lmas\u0131, br\u00fct minimum fiyat\u0131n \u00fczerindeki \u00f6demeler i\u00e7in devlet katk\u0131s\u0131n\u0131n takip eden y\u0131llarda al\u0131nabilmesi, 45 ya\u015f ve \u00fczeri \u015fah\u0131slar\u0131n talep etmeleri durumunda otomatik i\u015ftirak kapsam\u0131na dahil olabilmesi, BES birikimlerinin kredi gereksinimleri i\u00e7in teminat olarak g\u00f6sterilebilmesi ve ayr\u0131yeten konut al\u0131m\u0131, evlilik \u00fczere muhakkak hayat olaylar\u0131na dayanak olabilmek ismine birikimlerden k\u0131smi \u00e7eki\u015f yap\u0131labilmesi \u00fczere yeni uygulamalar\u0131n dal\u0131n b\u00fcy\u00fcmesine k\u0131ymetli katk\u0131lar sa\u011flayaca\u011f\u0131n\u0131 belirtti.<\/span><\/p>\n<p><strong><span>\u201c\u00c7ocu\u011fum i\u00e7in BES eserimiz 70 bin i\u015ftirak\u00e7iye yakla\u015ft\u0131\u201d<\/span><\/strong><\/p>\n<p><span>\u00c7ocu\u011fum i\u00e7in BES eserinin, m\u00fc\u015fteriler taraf\u0131ndan a\u011f\u0131r talep g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve i\u015ftirak\u00e7i say\u0131s\u0131n\u0131n 70 bine yakla\u015ft\u0131\u011f\u0131n\u0131 tabir eden <strong>Ert\u00fcrk<\/strong>; \u201cGelece\u011fimiz olan \u00e7ocuklar\u0131m\u0131z\u0131n tasarruf yapma al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 desteklemek, \u00fclkemizin gelece\u011fini de olumlu etkileyecektir. Emeklilik Nezaret Merkezi taraf\u0131ndan yay\u0131mlanan yeni bilgilere nazaran, 18 ya\u015f alt\u0131 \u00e7ocuklarda BES i\u015ftirak\u00e7i say\u0131s\u0131nda pazar hissemiz 32,8 d\u00fczeyinde, yani bu ya\u015f k\u00fcmesindeki yakla\u015f\u0131k her \u00fc\u00e7 i\u015ftirak\u00e7iden biri Anadolu Hayat Emeklilik m\u00fc\u015fterisi diyebiliriz. Daha 1 ya\u015f\u0131na bile gelmeden ferd\u00ee emeklilik m\u00fc\u015fterimiz olan yakla\u015f\u0131k 4 bin 800 adet \u00e7ocu\u011fumuz bulunuyor. \u00c7ocu\u011fum i\u00e7in BES eserimize g\u00f6sterilen ilginin \u00f6n\u00fcm\u00fczdeki periyotta de artarak devam edece\u011fini \u00f6ng\u00f6r\u00fcyor, BES\u2019e erken dahil olman\u0131n, k\u00fc\u00e7\u00fck tasarruflarla daha y\u00fcksek birikim fiyatlar\u0131na ula\u015fmakta avantaj sa\u011flayaca\u011f\u0131n\u0131n her f\u0131rsatta alt\u0131n\u0131 \u00e7iziyoruz. 18 ya\u015f alt\u0131 i\u015ftirak\u00e7ilerin ferd\u00ee emeklili\u011fe dahil olmas\u0131yla, tasarruflar daha s\u00fcratli b\u00fcy\u00fcyecek ve bu birikim \u00fclke iktisad\u0131na de k\u0131ymetli bir katk\u0131 sa\u011flayacak\u201d diye konu\u015ftu.<\/span><\/p>\n<p><strong><span>\u201cDijitalle\u015fme alan\u0131ndaki \u00e7al\u0131\u015fmalara s\u00fcrat kesmeden devam ederek s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye odakland\u0131k\u201d<\/span><\/strong><\/p>\n<p><span>Dijitalle\u015fmenin, art\u0131k g\u00fcndelik hayat\u0131n ve i\u015f modellerinin vazge\u00e7ilmez bir kesimi haline geldi\u011fini vurgulayan <strong>Ert\u00fcrk<\/strong>: \u201cYapay zek\u00e2 ve robotik s\u00fcre\u00e7 otomasyonlar\u0131 ile desteklenen farkl\u0131 i\u015f yap\u0131\u015f bi\u00e7imlerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 yeni bir devirdeyiz. \u015eirketimizde de \u00e7evik idaresi uygulamaya ba\u015flad\u0131\u011f\u0131m\u0131z 2021 y\u0131l\u0131nda dijitalle\u015fme yol haritam\u0131z \u00fczerinde emin ad\u0131mlarla ilerledik. Dijitalle\u015fme alan\u0131ndaki \u00e7al\u0131\u015fmalara s\u00fcrat kesmeden devam ettik. Online sat\u0131\u015fa sundu\u011fumuz hayat sigortas\u0131 ve ferd\u00ee emeklilik eserlerinin say\u0131s\u0131n\u0131 art\u0131rd\u0131k ve bu eserlere T\u00fcrkiye \u0130\u015f Bankas\u0131 ta\u015f\u0131nabilir bankac\u0131l\u0131k uygulamas\u0131 \u0130\u015fCep \u00fczerinden de eri\u015filebilmesini sa\u011flad\u0131k. Dijitalle\u015fen hizmetlerimizin hem m\u00fc\u015fterilerimiz hem de m\u00fc\u015fteri adaylar\u0131 taraf\u0131ndan eri\u015filebilirlik, s\u00fcrat ve kullan\u0131m kolayl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan olumlu de\u011ferlendirildi\u011fini g\u00f6r\u00fcyoruz. 2022 y\u0131l\u0131 i\u00e7in belirlemi\u015f oldu\u011fumuz g\u00fc\u00e7l\u00fc sat\u0131\u015f maksatlar\u0131n\u0131 ger\u00e7ekle\u015ftirirken, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme stratejimiz do\u011frultusunda, dijital kanallardan sat\u0131\u015f ve self servis hizmetlerimizi daha da geli\u015ftirmeye, dijital olgunlu\u011fumuzu art\u0131rmaya, m\u00fc\u015fteri tecr\u00fcbesini m\u00fckemmelle\u015ftirmeye, kurumsal geli\u015fime ve s\u00fcrd\u00fcr\u00fclebilirli\u011fe y\u00f6nelik \u00e7al\u0131\u015fmalara odaklanmaya devam edece\u011fiz\u201d dedi.<\/span><\/p>\n<p><strong><span>\u201cS\u00fcrd\u00fcr\u00fclebilir gelecek i\u00e7in \u00e7al\u0131\u015f\u0131yoruz\u201d<\/span><\/strong><\/p>\n<p><span>\u015eirket olarak t\u00fcm faaliyetlerini s\u00fcrd\u00fcr\u00fclebilirlik bak\u0131\u015f a\u00e7\u0131s\u0131 ile y\u00fcr\u00fctt\u00fcklerinin alt\u0131n\u0131 \u00e7izen <strong>Ert\u00fcrk<\/strong> kelamlar\u0131na \u015f\u00f6yle devam etti: \u201c2016 y\u0131l\u0131ndan itibaren karbon ayak izimizi n\u00f6trl\u00fcyor, s\u00fcrd\u00fcr\u00fclebilir gelecek i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za \u00e7evresel, toplumsal ve y\u00f6neti\u015fim odakl\u0131 kriterler do\u011frultusunda devam ediyoruz. 2020 y\u0131l\u0131nda BIST S\u00fcrd\u00fcr\u00fclebilirlik Endeksi\u2019ne kabul edilen birinci ve tek sigorta ve emeklilik \u015firketi olarak 2021 y\u0131l\u0131nda da endeksteki yerimizi koruduk. D\u00fcnyan\u0131n en b\u00fcy\u00fck kurumsal s\u00fcrd\u00fcr\u00fclebilirlik inisiyatifi Birle\u015fmi\u015f Milletler Global Unsurlar Mukavelesi&#8217;nin (United Nations K\u00fcresel Compact -UNGC) ve s\u00fcrd\u00fcr\u00fclebilir bir finansal sistem yaratmay\u0131 ama\u00e7layan Birle\u015fmi\u015f Milletler Sorumlu Yat\u0131r\u0131m \u0130lkeleri\u2019nin (United Nations Principles for Responsible Investment-UN PRI) imzac\u0131s\u0131 olduk. Anadolu Hayat Emeklilik olarak inovasyon, s\u00fcrd\u00fcr\u00fclebilirlik ve dijitalle\u015fme vizyonumuzla m\u00fc\u015fterilerimizin hayat\u0131n\u0131 kolayla\u015ft\u0131rmaya, bunun yan\u0131 s\u0131ra bireylerdeki tasarruf al\u0131\u015fkanl\u0131klar\u0131n\u0131 derinle\u015ftirme konusunda \u00fcstlendi\u011fimiz sorumlulu\u011fun \u015fuuruyla \u00fclke iktisad\u0131na de katk\u0131da bulunmaya devam edece\u011fiz.\u201d <\/span><\/p>\n<p>Kaynak: (BHA) &#8211; Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y\u0131lmaz Ert\u00fcrk: \u201cSekt\u00f6rdeki yeni a\u00e7\u0131l\u0131mlara dijital s\u00fcre\u00e7lerimizle s\u00fcratle adapte olarak istikrarl\u0131 b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrmeye odakland\u0131k\u201d Bireysel &#8230;<\/p>\n","protected":false},"author":1,"featured_media":856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - 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