{"id":928,"date":"2022-09-29T00:03:11","date_gmt":"2022-09-28T21:03:11","guid":{"rendered":"https:\/\/www.sporgenc.com\/?p=928"},"modified":"2022-09-29T00:03:11","modified_gmt":"2022-09-28T21:03:11","slug":"rixosun-birlesik-arap-emirliklerindeki-otellerinin-pazarlama-ve-iletisim-stratejisi-kba-workse-emanet","status":"publish","type":"post","link":"https:\/\/www.sporgenc.com\/rixosun-birlesik-arap-emirliklerindeki-otellerinin-pazarlama-ve-iletisim-stratejisi-kba-workse-emanet\/","title":{"rendered":"Rixos&#8217;un Birle\u015fik Arap Emirlikleri&#8217;ndeki Otellerinin Pazarlama ve \u0130leti\u015fim Stratejisi KBA Works&#8217;e Emanet"},"content":{"rendered":"<p><strong><span>T\u00fcrkiye\u2019nin turizm alan\u0131ndaki k\u00fcresel markas\u0131 Rixos, Birle\u015fik Arap Emirlikleri&#8217;ndeki otellerinin yeni pazarlama ve ba\u011flant\u0131 stratejisinin olu\u015fturulmas\u0131 i\u00e7in T\u00fcrkiye&#8217;den KBA Works ile \u00e7al\u0131\u015fmay\u0131 se\u00e7ti.<\/span><\/strong><\/p>\n<p><span>Rixos BAE i\u00e7in yeni bir ba\u011flant\u0131 anlay\u0131\u015f\u0131 geli\u015ftirilen <\/span><strong><span>KBA Works<\/span><\/strong><span>\u2019un yakla\u015f\u0131k 2 bu\u00e7uk ay s\u00fcren haz\u0131rl\u0131k \u00e7al\u0131\u015fmalar\u0131n\u0131n akabinde t\u00fcm ba\u011flant\u0131s\u0131 \u201cMore Than\u201d slogan\u0131 etraf\u0131na \u00f6rd\u00fc\u011f\u00fc birinci kampanya sinemas\u0131 yay\u0131nland\u0131. <\/span><\/p>\n<p><span>Rixos ve KBA Works, bu kampanya ile ba\u015flayarak Birle\u015fik Arap Emirlikleri\u2019ndeki otellerin \u0130ngiltere pazar\u0131 ba\u015fta olmak \u00fczere k\u00fcresel \u00f6l\u00e7e\u011fe yeni bir ses vermesini hedefliyor. K\u00fcresel turizm kampanyalar\u0131n\u0131n ortas\u0131nda s\u0131ra d\u0131\u015f\u0131 anlat\u0131m lisan\u0131 ve hizmetin yan\u0131 s\u0131ra histe da m\u00fc\u015fteriye vaatte bulunan \u201cMore Than\u201d, bug\u00fcne kadar T\u00fcrk ajanslar\u0131 taraf\u0131ndan yap\u0131lan en geni\u015f alan hedeflemeli turizm kampanyas\u0131 olacak.<\/span><\/p>\n<p><span>KBA Works taraf\u0131ndan olu\u015fturulan strateji ve&#8221;More Than\u201d ana \u00e7at\u0131s\u0131n\u0131, slogandan \u00f6te bir ideoloji olarak tan\u0131mlayan Rixos BAE oteller CEO\u2019 su Cenk \u00dcnverdi ve Pazarlama Y\u00f6neticisi Ali \u00d6zbay, Rixos\u2019un b\u00f6lgede bulunan \u00f6b\u00fcr otellerden ayr\u0131\u015fma noktas\u0131n\u0131 \u201chep \u00f6zledi\u011fin hislerden, hayalini kurduklar\u0131ndan bile daha fazlas\u0131\u201d olarak tan\u0131ml\u0131yor. <\/span><\/p>\n<p>Kaynak: (BHA) &#8211; Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin turizm alan\u0131ndaki k\u00fcresel markas\u0131 Rixos, Birle\u015fik Arap Emirlikleri&#8217;ndeki otellerinin yeni pazarlama ve ba\u011flant\u0131 stratejisinin &#8230;<\/p>\n","protected":false},"author":1,"featured_media":929,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - 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